Introduction
Spotify has just dropped the curtain on its much-anticipated annual Wrapped campaign for 2023, revealing the crème de la crème of the streaming world. From top-streamed artists and albums to the most-played songs and podcasts, Spotify's Wrapped is a deep dive into the musical zeitgeist.
Let's embark on a journey through the highlights, surprises, and personalized
stats that make 2023 Wrapped a celebration of musical diversity.
Taylor Swift's Triumph
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| Taylor swift takes the center stage in Spotify wrapped 2023 |
Taylor Swift Takes Center Stage
In a seismic shift, Taylor Swift emerges as Spotify's most-streamed global artist, dethroning Bad Bunny, who held the crown for the past three years. Swift's melodies resonated globally, amassing a staggering 26.1 billion streams worldwide since the year's inception.
In the U.S., she not
only secured the top spot but left heavyweights like Drake, Morgan Wallen, the
Weeknd, and Bad Bunny trailing in her musical wake.
A Global Celebration for Swifties
To mark Swift's achievement, Spotify orchestrated a global spectacle with 21 puzzle pieces scattered across billboards worldwide. From São Paulo to Jakarta, these teases built anticipation for 48 hours, leading up to the grand reveal of Wrapped.
The celebration continued in-app, with Swift's
progress bar morphing to match the era of the song and a sparkling progress
button. Dedicated fans even received personal thank-you messages and exclusive
share cards from the songstress.
Global Musical Landscape
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| Miley Cyrus's "Flower" Blooms Worldwide |
Miley Cyrus' "Flowers" Blooms Worldwide
On a global scale, Miley Cyrus' "Flowers" claims the title of the most-streamed song of the year, boasting a staggering 1.6 billion listens. Meanwhile, Bad Bunny's "Un Verano Sin Ti" secures its second consecutive annual triumph as the most-streamed album worldwide.
In
the podcast realm, "The Joe Rogan Experience" continues its
dominance, joined by hits like "Call Her Daddy," "Huberman
Lab," "Anything Goes with Emma Chamberlain," and "On Purpose
with Jay Shetty."
Spotify's Global Impact
Since January 1, Spotify has seen a whopping 574 million
global listeners. These numbers underscore the platform's influence in shaping
global music consumption habits.
Unveiling Spotify Wrapped 2023
A Personalized Experience
Starting this Wednesday, eligible Spotify users can delve
into their 2023 Wrapped experience on the mobile app or desktop at
spotify.com/wrapped. The personalized journey includes standard features like
individualized top artists, genres, songs, podcasts, and total minutes
listened. But this year, Spotify introduces exciting new elements:
1. Me in 2023: Explore 12 distinct listening characters, revealing how your Spotify habits shaped your year. Are you the Shapeshifter, quick to jump between artists, or the Luminary, favoring light and upbeat tunes?
2. Sound Town: Discover the city that matches your listening
preferences and shared artist affinity, showcasing the surprising ways music
connects communities worldwide.
3. Wrapped Fan-Favorites: A revamped display of your top genres
and artists, offering a fresh take on your musical journey throughout the year.
Personalized Insights
Delving Deeper into Your Musical Odyssey
Spotify goes above and beyond, providing more detailed
insights into your listening experience:
1.Top 5 Genres Story: A sandwich-inspired design showcases how
your top five music genres stacked up.
2. Top 5 Artists: Uncover the month your listening peaked for
each artist, painting a vivid picture of your musical journey.
3. Your Artist Messages: Hear directly from your top artists
with video messages within your personalized Wrapped feed. With over 40,000
artists participating, the surprise factor is through the roof.
Spotify's Innovative Features
Revolutionizing Your Wrapped Experience
Spotify is not just about charts and stats; it's an
immersive experience:
1. Wrapped Feed: Your Spotify Home screen transforms into the
ultimate hub for all things Wrapped – editorial playlists, merch from your top
artists, concert information, and more.
2. AI DJ and Blend: Spotify's AI DJ curates your Wrapped
experience, sharing insights and music commentary for the first week after the
launch. Additionally, invite your friends to create a Blend, combining your top
songs into a shared playlist.
Spotify 2023 Wrapped Global Top Lists
Most-Streamed Artists Globally
1. Taylor Swift
2. Bad Bunny
3. The Weeknd
4. Drake
5. Peso Pluma
6. Feid
7. Travis Scott
8. SZA
9. Karol G
10. Lana Del Rey
Most-Streamed Songs Globally
1. “Flowers” by Miley Cyrus
2. “Kill Bill” by SZA
3. “As It Was” by
Harry Styles
4. “Seven (feat. Latto)” by Jung Kook
5. “Ella Baila Sola” by Eslabon Armado, Peso Pluma
6. “Cruel Summer” by Taylor Swift
7. “Creepin’ (with the Weeknd & 21 Savage)” by Metro
Boomin, the Weeknd, 21 Savage
8. “Calm Down (with Selena Gomez)” by Rema, Selena Gomez
9. “Shakira: Bzrp Music Sessions, Vol. 53” by Bizarrap,
Shakira
10. “Anti-Hero” by Taylor Swift
Most-Streamed Albums Globally
1. “Un Verano Sin Ti” by Bad Bunny
2. “Midnights” by Taylor Swift
3. “SOS” by SZA
4. “Starboy” by The Weeknd
5. “MAÑANA SERÁ BONITO” by KAROL G
6. “One Thing at a Time” by Morgan Wallen
7. “Lover” by Taylor Swift
8. “HEROES & VILLAINS” by Metro Boomin
9. “GÉNESIS” by Peso Pluma
10. “Harry’s House” by Harry Styles
Top Podcasts Globally
1. “The Joe Rogan Experience”
2. “Call Her Daddy”
3. “Huberman Lab”
4. “Anything Goes With Emma Chamberlain”
5. “On Purpose With Jay Shetty”
6. “Crime Junkie”
7. “This Past Weekend w/ Theo Von”
8. “Serial Killers”
9. “The Diary of a CEO With Steven Bartlett”
10. “TED Talks Daily”
11. “Relatos de la Noche”
12. “Caso 63”
13. “Psicologia Al Desnudo | @psi.mammoliti”
14. “The Daily”
15. “Lex Fridman Podcast”
16. “Armchair Expert With Dax Shepard”
17. “El Podcast de Marian Rojas Estapé”
18. “Gemischtes Hack”
19. “The Psychology of Your 20s”
20. “Stuff You Should Know”
21. “SmartLess”
22. “La Cotorrisa”
23. “Se Regalan Dudas”
24. “The Jordan B. Peterson Podcast”
25. “Conspiracy Theories”
Top Sports Podcasts Globally
1. “New Heights With Jason and Travis Kelce” (U.S.)
2. “Pardon My Take” (U.S.)
3. “The Bill Simmons Podcast” (U.S.)
4. “Fozcast – The Ben Foster Podcast” (U.K.)
5. “Fantasy Footballers – Fantasy Football Podcast” (U.S.)
Most Anticipated Global Podcast Launches by a U.S. Creator
1. “Hot Mess With Alix Earle”
2. “What Now? With Trevor Noah”
3. “Strike Force Five”
4. “The Deck Investigates”
5. “The Riddler: Secrets in the Dark”
6. “Brain Leak”
7. “HBO’s The Last of Us Podcast”
8. “The Coldest Case in Laramie”
9. “The Wedding Scammer”
10. “De-Influenced With Dani Austin”
Spotify 2023 Wrapped U.S. Top Lists
U.S. Most-Streamed Artists
1. Taylor Swift
2. Drake
3. Morgan Wallen
4. The Weeknd
5. Bad Bunny
6. 21 Savage
7. SZA
8. Zach Bryan
9. Kanye West
10. Peso Pluma
U.S. Most-Streamed Songs
1. “Last Night” by Morgan Wallen
2. “Kill Bill” by SZA
3. “Flowers” by Miley Cyrus
4. “Ella Baila Sola” by Eslabon Armado, Peso Pluma
5. “Boy’s a liar Pt. 2” by PinkPantheress, Ice Spice
6. “Cruel Summer” by Taylor Swift
7. “Something in the Orange” by Zach Bryan
8. “You Proof” by Morgan Wallen
9. “Creepin’ (with The Weeknd & 21 Savage)” by Metro
Boomin, The Weeknd, 21 Savage
10. “Anti-Hero” by Taylor Swift
U.S. Most-Streamed Albums
1. “One Thing at a Time” by Morgan Wallen
2. “SOS” by SZA
3. “Midnights” by Taylor Swift
4. “HEROES & VILLAINS” by Metro Boomin
5. “Dangerous: The Double Album” by Morgan Wallen
6. “Lover” by Taylor Swift
7. “Un Verano Sin Ti” by Bad Bunny
8. “Folklore” by Taylor Swift
9. “GÉNESIS” by Peso Pluma
10. “Starboy” by The Weeknd
Top Podcasts in the U.S.
1. “The Joe Rogan Experience”
2. “Call Her Daddy”
3. “Crime Junkie”
4. “This Past Weekend w/ Theo Von”
5. “The Daily”
6. “Huberman Lab”
7. “Armchair Expert With Dax Shepard” – ALL LANGUAGES
8. “SmartLess”
9. “Up First”
10. “Anything Goes With Emma Chamberlain”
11. “2 Bears, 1 Cave With Tom Segura & Bert Kreischer”
12. “Morbid”
13. “The Journal.”
14. “Stuff You Should Know”
15. “On Purpose With Jay Shetty”
16. “Lex Fridman Podcast” – ALL LANGUAGES
17. “NPR News Now”
18. “Serial Killers” – ALL LANGUAGES
19. “New Heights With Jason and Travis Kelce”
20. “Dateline NBC”
21. “Conspiracy Theories” – ALL LANGUAGES
22. “Distractible”
23. “The Jordan B. Peterson Podcast”
24. “The Psychology of Your 20s”
25. “Science Vs” – ALL LANGUAGES
Conclusion
As Spotify unwraps the musical journey of 2023, it's not
just about numbers; it's about the stories woven through the songs. From global
superstars to your personal listening quirks, Spotify Wrapped is a celebration
of music's power to connect. So, dive into your Wrapped experience and let the
melodies of the year echo in your ears.
Frequently Asked Questions
Q1: How can I access my Spotify Wrapped 2023 experience?
A: Eligible users can access their Wrapped experience on the
mobile app, desktop, or at spotify.com/wrapped.
Q2: Who topped the global charts for most-streamed song and
album in 2023?
A: Miley Cyrus claimed the crown for the most-streamed song
with "Flowers," while Bad Bunny's "Un Verano Sin Ti"
secured the title for the most-streamed album.
Q3: Can I interact with my favorite artists in the Wrapped
experience?
A: Absolutely! Your Artist Messages within the Wrapped feed
allow you to hear directly from your top artists, including Taylor Swift, Bad
Bunny, and many more.
Q4: What new features does Spotify introduce in Wrapped
2023?
A: Spotify introduces "Me in 2023," "Sound
Town," and revamped displays of fan-favorite genres and artists. Dive
deeper into your musical journey with these exciting additions.
Q5: How long will the AI DJ feature be available in the
Wrapped experience?
A: The AI DJ feature will be active for the first week after
the Wrapped launch, guiding you through your personalized musical journey with
commentary and insights.
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